B2B CEOs Cautious About, But Warming To, Social Media Marketing

According to B2B Magazine business-to-business (b2b) marketers are increasingly using social media, with the newly ad-friendly LinkedIn ahead by a length.

When asked which social media platforms they used, most favored Linkedin. Only a tiny minority currently uses Google's latest attempt at getting in the social media game:

• LinkedIn (30%)
• Facebook (20%)
• blogging (19%)
• Twitter (16%)
• YouTube (8%)
• Google+ (1%)

The obstacles to adopting social media?

1. Lack of resources was cited by 70% of respondents.
2. Poorly defined success metrics and key performance indicators (KPIs), by 57%
3. Lack of knowledge about social media by 44%.
4. Management resistance was cited by 22%.