Tuesday, July 31, 2012

Google Buys Wildfire

Google has acquired Wildfire Interactive, a startup that helps companies manage their marketing and advertising on social media platforms such as Facebook, Twitter, Pinterest and Google+.

Officially, Facebook is not commenting on the deal, but the deal is likely to give Google some inside access to very interesting Facebook marketing data.

Google is planning to integrate Wildfire into its growing 'pile' of display advertising options, which includes DoubleClick and the Google AdX exchange. The idea is to convince marketers that they can buy both social ads and conventional display ads from Google, even if they want to buy them on competing platforms like Facebook.